Hi, I'm Navdha, founder of Lip Theory by MOMA.
Lip Theory started with a simple question that I couldn't stop thinking about:

Why has lip care always been treated as an afterthought?

We spend so much time understanding our skin and hair, carefully choosing products based on ingredients, concerns, and long-term health. But when it comes to our lips—one of the most delicate and exposed parts of our body—we're often left with products that offer nothing more than temporary hydration.

With a background in biotechnology and a genuine fascination for formulations, ingredients, and how products actually work, I wanted to change that.

So i started a science-backed lip care brand dedicated to treating lip care with the same thought, innovation, and intention that skincare has enjoyed for years.